UnMind is my personal blog about many things — the arts, film, music, poetry, philosophy, politics, … and life). I blog on software technology and business, marketing and social media as TekTrends or TekMarketing. I also blog on Iranian or Persian arts and culture at Parsology.

This is a reincarnation of an anonymous blog that I started in 2005 inspired by a bad relationship. It remained dormant for most of 2007-2008. Starting in 2009 I decided to salvage it and give it a new identity and a broader scope. So here it is including my early posts circa 2005-2006.

I had previously called it Xazar (or Khazar), one of the Persian names for Caspian Sea, the largest salt water lake in the world. It is a special place for me as I was born in Astara, a small beach town on the southwest corner of Caspian Sea in the Guilan province of Iran, where I lived till I was 17.

A friend said that ‘xazar’ was a tough name to write and pronounce for most. So I decided to change it. The name UnMind came to me one day at a cafe in OC while I was soul-searching and looking for a new identity and domain name for it. I can think of a few good interpretations for ‘unmind’: unconventional, critical and outside-the-box thinking. It may also mean being irrational, illogical, or dealing with matters of the heart. A more interesting meaning is around spirituality and ties in nicely with the ideas in Eckhart Tolle‘s book “The Power of Now — A Guide to Spiritual Enlightenment”, which I discuss in this post.

UnMind is also on Tumblr with shorter and sometimes different posts. Typically I write something short there and then time-permitting develop it into a longer piece here. I hope you enjoy reading my blog and I welcome your comments and input.

Farshid Ketabchi